Online if we talk about User Experience it is similar when you experience in a retail outlet. There you want to spend pleasant time without any of the hassles. There navigation should be quick as what you need should be find out by you right away, without any wait & you get home back.
You don’t want to experience slow cashier, out of stock items, crammed parking space & hostile employees. You want to get for what you came for (groceries) and be back to your way.
Retail outlets are well aware about this and they spent abundant money & time to help you easily navigate the store rest assuring that you get what you need & friendly fast checkout lines.
So for a better design we need to fix up the issues related to our user interfaces & designs to avoid unnecessary frustration & make the content available for what they are actually looking for.
Following are some of the Do’s & Don’ts to check out to make such things happen what visitors want exactly:
List of DO’s
- Providing enough experience disregarding the device
Users come to a website by using different types of devices to experience what they need exactly. They can visit through their desktops, tablets, laptops, mobile etc. It should be ensure that by any device user should experience the same what they visit from another one. This simply means that regardless of device user should experience without any trouble what they need exactly.
- On the go recognizable & navigation, should be easy to use
The key to any user experience for visitors is that they should get the right content what they actually looking for. They want to avail that information what your website has provided. Therefore, they’ll quickly navigate to your website to avail that content which they are in search of.
The navigation should be user friendly so that it can be easily recognized and used easily. It should be designed in such a way that with a minimum set of clicks they’ll easily find what they need.
- Focal point should be located as the most important thing
Users will locate themselves to that content that they are actually looking for. Thus the focal point should be something that should be easily located by their eyes. It is also known as visual hierarchy. Therefore, the important things like login forms, screen titles, navigation items should be the focal point so that visitor can see right away.
- Make sure all buttons & links should function properly
Sometimes users will click on the visual elements or broken links that is not clickable anymore. They want to experience every link that too should be taken where it has to be redirected without any 404 error. If user will not get link working they’ll become frustrated & make them leave the site immediately.
- Let the user experience control over their browsing experience
There are numerous irritants appeared on the websites recently that surely will take away the control from users like hijacked scrolling or auto play videos. Therefore if you wish to have a website make sure you are allowing users to control their movement through site & browsing as well.
List of DON’TS
- The site design should not hinder its readability
The site design should not interfere its readability. It includes background content that is busy with worst color schemes that hinders the readability of the site.
Busy backgrounds lead to attention distraction away from the content & underneath the content. Make sure you use color schemes that must not decrease the screen’s typography.
- It should not distract the visitors ability when the screen scan’s
Users look the focal point as to where they should start from i.e. visual clues like pictures, headings, blocks & buttons. If you not put these visual elements as a clue it will be hard for users to locate what they are in search for.
- Do not fill the screen with irrelevant content
- Do not make your visitors wait to see the content to be load
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