Typography is an approach to arrange ‘type’. In promotes fair & purposeful selection of the typefaces, the point, its size, leading, line length, color, kerning and also any of the element that can influence design. The primary concern of the information designer or typographer is “Readability”. If we talk about websites, ‘consistency’ is the key which is to be used in typography. More
Responsive Web Design is a way which suggests that development & design should act as per the user’s behavior & environment on the basis of orientation, platform & screen size. In other words, it offers the same support to different devices of a single website. As specified by Nielsen Norman Group, the content, performance and its design are vital ingredients to ensure satisfaction & its usability. More
When we think about the User Experience, it comes as a beautiful, simple & easily usable features of a product which makes the user life easier. But the fact is that features are only delicate part of the product. Features are only a couple of solutions to the user’s problem which the product tries to solve. When you think about product, you think about the particular problem of a user, to done a job, to achieve a goal or to generate revenues. More
Content marketing refers to an approach strategically focused on forming & distributing valuable & logical content to retain target audience pool. It is indirectly linked to brand positioning. It helps your clearly defined audience to resolve their issues regarding offered product or services. Content marketing hence, used by many prominent organizations. Following are the key reasons because of which it is popular amongst the enterprises: More
As per a survey upto 90% of the time is being spent on the mobile apps rest 10% hardly can be invested upon the mobile web. This huge difference is creating extreme opportunities for innovative In-App Advertisements. In-App Advertising is viewed as more effective because of its ability to identify various sources of traffic. It has the ability to imprint the user behavior through the entire process of app installation.
Most of the app based ads uses similar arrangements as traditional web ads. It is being used to sell its advertisement space to reach out the target demographics. Advertisers pay only for those ads which have been clicked individually. Later on, the network passes a certain amount of revenue to the developer through which the ad has been displayed. Some of the apps have strong traffic in that case, advertisers work directly with developers to place ads. This will earn more revenue than network ads.
Payouts through Ad Network
The most common way of payout is pay per click for both the advertisers & app developers. There are other forms of commission structures that pay for specific views & actions. The rate of payouts varies; an impression pops up every time when a user experiences the ad in an app. The apps which support advertisements generate cash from advertisers. As a result of this, developers use to make free downloadable apps in order to value its marketers & number of users. Mobile Advertising serves a huge portion of ad spent each year and it has been forecasted that it will continue to grow at a good rate.
In app advertising pays a good return on investment. It is totally dependable upon the quantity & quality- traffic that app pulls. If the advertisers success to reach the potential audience through your app, they’ll pay more to beat their competitors. Thus, it will generate more revenue.
Digital marketing uses technologies to market the products or services through any digital medium. It majorly uses mobile phones, internet or in the form of digital display advertising. Digital Marketing helps the customers to access the required information as and when required. Whether it could be day or night, whether you are in your nation or abroad, you are accessible to it wherever you want. Digital marketing makes your brand more reliable because of its digital presence. Because of its mobility, it’s become popular amongst the clients as it offers the tailor made needs & preferences. More
Android App Development: A lot of developers are quitting their jobs to become entrepreneurs in the field of Android and iOS application development. Setting up a business might seem very easy and you might be enticed into thinking that profits will start pouring overnight, that’s never the case. More