There are two major aspects through which effectiveness of a website can be measured. Firstly, it can be measure through the site effectiveness; secondly it can be measured through the ROI of online marketing efforts. Both are different from each other. First one is pretty much straight forward whereas the second one is a little bit complex than the first one.
Following are the non-tangible factors upon which the site effectiveness depends on:
- Usability: Is the site is loading fast & is easy to navigate
- Clarity: Is the user or visitor feels comfortable what you have written on the site
- Sales Friendliness: Analyzing whether the visitor is comfortable enough to make an enquiry or purchase about the offered product or service. Is every instruction related to how to order it clearly given?
- Branding: Did the online experience of the visitor reinforce himself towards the brand awareness or he will forget about the site as soon as he closed it.